Fendi launches a new women's fragrance called Furiosa, which means "furious" and "feisty" in Italian. The perfume will come out on the market in September 2014. Furiosa is announced with the slogan: "The Essence of Wild Femininity." The composition was developed by perfumer François Demachy. Accords that are contained include Calabrian bergamot in the top, wallflower (violaciocca) at the heart and amber in the base. The bottle and packaging are created by jewelry designer Delfina Delettrez, who is in the fourth generation of Fendi family. The face of the perfume is model Kasia Smutniak.